Portfolio

Introduction  “Innovations like AR, iPads, Touchscreen, etc., can be much more if not underused by the entertainment industry” — Justine Bateman (DigitalDefynd, 2024). Incorporating new technology into pre existing content can encourage engagement from younger generations and bring life to the content. Using augmented reality as a tool for learning in the topic of reading …

Research Proposal

Research Overview: For this project the advancement in technology used for children’s books will be analysed and how augmented reality can be implemented into existing content will be tested. Overview of the project: For this project I will consider how technology has enhanced children’s books and entertainment and apply augmented reality and 2D animation to …

Immersive User Experience (UX) and Augmented Reality (AR)

These sessions consisted of learning about an immersive user experience, covering augmented reality. What is augmented reality? Augmented reality uses a combination of computer generated images or animations and the users real world view to create an immersive user experience. Augmented reality is a technology used by many brands worldwide, to give their target audience …

Introduction

“Everyone has bad days. But when you’ve got attention deficit disorder (ADHD or ADD), it sometimes feels like the universe has conspired against you and no amount of effort or positive thinking will make a difference.” – ADDitude Magazine Editors (ADDitude Magazine, 2022) Increasing people’s knowledge and/or perception of ADHD can help prevent people with …

Audience and Competitor Analysis

This post aims to find and define the target audience and explore the competition within the market, to potentially gain insight into how to run a campaign of this nature. Who is the target audience for this campaign? When determining the target audience for this project, it can be difficult because without the data found …

Synthesis of Research and Digital Platforms

In this post the research obtained in previous posts, including from the proposal, will be re analysed and the relevance and how they apply to the assets that will be produced in the project, will be explained. There will also be an explanation of the plan for each asset, including how it is linked to …

Alterations to Initial Concept and Congregation of Content Based on Research

Following research indicating that a real life approach can give more of an emotional impact, the decision was made to use a combination of real life and animation in the campaign. This also aligns with research that animation works best in enhancing teaching strategy in comparison with real life (Praveen and Srinivasan, 2022). Hopefully by …